12 Nov 2005
Competition can be stressful or a blessing depending on how high
your "competition barometer" is elevated.
Competition is defined as the act or process of competing
:rivalry: as the effort of two or more parties acting independently
to secure the business of a third party by offering the most
favorable terms
I do not believe in competition. What? That's crazy. Is it? I
stand on my own professional business experience, how I treat my
clients and associates, my own intelligence and creativity, my
recommendations as well as my integrity and character in the
business world. My "competition" does not have the same experiences
or business setup as I do nor do I have what they offer. Sure, we
offer the same product or service but what are you really buying as
a consumer when two people have the same identical product to offer?
The product, the service, the professional experience or the person
who can deliver all of the above. The one you feel most comfortable
and safe with your money, associates and clients. It's the total
package.
In my opinion, competition will show your barometer and your
"fear factor" A low competition barometer will show fear that
myself, as the salesman or business owner, does not have what it
takes to be successful in a sea of similar products or services.
Fear that I cannot sell my services because they will see I lack
self-confidence or I am a fraud. Fear that I cannot be as good as or
better than the guy who is in the trade booth next to me... On the
flipside, if I have a high competition barometer I welcome my
competitors. I want to be involved with their business in a 50,000
foot way. I want to possibly team up with their strengths and mine
so we both can benefit. Multiple strengths create more than profit
not loss for each party.
Raise your self-confidence, reduce your fear. Learn to love and
learn from your competitors. Then recheck your "competition
barometer" and see how much business has been attracted to you when
your on the high side.
Oh, one more thing "competitors" don't steal my ideas. That's
another story and not a competition issue.